Hyper targeted advertising and Personalized Marketing

Boring and repetitive ads is a majorly counter-productive marketing campaign that leaves people more irritated with the brand than interested. However, people do enjoy great content. By sending in tailored content instead of posting ads that may or may not be relevant, consumers will find brands a lot more appealing and relatable.
In order to reach a wider customer base, as well as change the idea of a brand being irritable by its ads, a thorough understanding of customer’s needs and interests should be met. Not only does it need to be the right content, but the timing of delivering tailored messages is important to get right. A strategic approach that is appropriate to the device (laptop, ipad, or mobile) as well as context could engage in a meaningful relationship with customers. These advertisements could take advantage of location based data that can be obtained from mobile phones and send in offers at the moment when customers are considering making a purchase. Artificial intelligence, which uses data to produce automated and appropriate responses, could also play a great hand to this kind of advertising.
Personalization of a brand’s marketing could also bring about a lot more relevant content to consumers. This could be done on the basis of a customer’s previous purchases or online searches. It helps a business gain control on the reach of specific groups of customers.

Wifi Data and Analytics changing the marketing game

Wifi Data and analytics was introduced as an extremely tool that saves time, costs, and the struggle to understand customer behavior. Given that a massive majority of people are highly reliant on WiFi and many would go to locations with free guest WiFi as an incentive, a lot of analytics could be gathered based off the demographic and social media details.
While running a business in hotels, restaurants, or cafes, Wifi analytics aids in the understanding of how each location at any given time is performing and the possible reasons to why. It identifies factors such as consumer behavior which involves the number of people who have stopped by and for how long. It also identifies the locations each customer has visited and how frequently they have visited or if they are first timers. This information helps deduce the pattern of movement of customers and could indicate where changes in marketing strategy could be made.
Data collected from WiFi also involves knowing your customers by the login details they’ve provided to access the guest WiFi. This could include name, social media details, age, gender, language, the device they use and so on depending on the configuration of the guest WiFi.
Once the user is connected to the WiFi, with accordance to the privacy policy of a country, data on the kind of pages they visit, downloads and uploads are all gathered to gain understanding of customer interests.
All this data combined can be extremely useful in booming a business and offering customized offers or promotions where the chances of customers gaining incentive towards staying loyal to a business is much higher.

The use of artificial intelligence (AI) is exponentially growing in all industries, and the digital marketing industry is no exception. Many companies, such as Uber or Microsoft, have already implemented the use of this technology where AI is used to automate various activities. By 2020, The Gartner analysis states that all software companies will have incorporated AI technology into the basic functionality of their operations.
Digital marketing will have the facility to observe consumer behavior, search patterns, as well as use social media data from consumers in order to aid businesses on the feasibility and relevance of products or services.
Chatbots are a good example of AI technology where virtual assistance can tend to queries in real-time. They offer great service, and are available 24/7.
Selling or purchasing advertising space using AI automates the placement, buying and optimization of media inventory. This eliminates the request for human negotiations and manual insertion orders. This process is far more efficient and allows a brand to provide personalized marketing by customizing their message in a creative yet relevant way.
A prominent use of AI is voice assistants such as ‘Alexa’, ‘Siri’, or ‘Google’ where their errors decrease with time. Adopting this kind of technology into digital marketing keeps a business relevant as well as optimizes consumer relationships and brand loyalty

With the growing trend of e-commerce, a large number of consumers use public WiFi networks to purchase daily commodities. Through enabling a data collection portal on a common network, a network provider can enable higher consumer spending through WiFi through higher engagement on the network. How to drive people connected over WiFi to consume more? Step 1: Choose a guest WiFi solution that helps you acquire insights required to begin personalized engagement with customers; implement it Step 2: Create offers, promotions and trigger points based on your on premise customer journey; Use the conversational language Step 3: Push offers seamlessly with personalization such as their name, their regular purchases, their favorite discounts etc. at right trigger points Step 4: Engage with the customers while they are off-premise so that they have a better recall to your brand and offerings (without being intrusive). Targeted advertising through WiFi monetization is beneficial to the consumer as it increases the sources of products, giving the consumer access to a wider variety of brands and qualities available in the market

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