Hyper targeted advertising and Personalized Marketing

Boring and repetitive ads is a majorly counter-productive marketing campaign that leaves people more irritated with the brand than interested. However, people do enjoy great content. By sending in tailored content instead of posting ads that may or may not be relevant, consumers will find brands a lot more appealing and relatable.
In order to reach a wider customer base, as well as change the idea of a brand being irritable by its ads, a thorough understanding of customer’s needs and interests should be met. Not only does it need to be the right content, but the timing of delivering tailored messages is important to get right. A strategic approach that is appropriate to the device (laptop, ipad, or mobile) as well as context could engage in a meaningful relationship with customers. These advertisements could take advantage of location based data that can be obtained from mobile phones and send in offers at the moment when customers are considering making a purchase. Artificial intelligence, which uses data to produce automated and appropriate responses, could also play a great hand to this kind of advertising.
Personalization of a brand’s marketing could also bring about a lot more relevant content to consumers. This could be done on the basis of a customer’s previous purchases or online searches. It helps a business gain control on the reach of specific groups of customers.