The use of artificial intelligence (AI) is exponentially growing in all industries, and the digital marketing industry is no exception. Many companies, such as Uber or Microsoft, have already implemented the use of this technology where AI is used to automate various activities. By 2020, The Gartner analysis states that all software companies will have incorporated AI technology into the basic functionality of their operations.
Digital marketing will have the facility to observe consumer behavior, search patterns, as well as use social media data from consumers in order to aid businesses on the feasibility and relevance of products or services.
Chatbots are a good example of AI technology where virtual assistance can tend to queries in real-time. They offer great service, and are available 24/7.
Selling or purchasing advertising space using AI automates the placement, buying and optimization of media inventory. This eliminates the request for human negotiations and manual insertion orders. This process is far more efficient and allows a brand to provide personalized marketing by customizing their message in a creative yet relevant way.
A prominent use of AI is voice assistants such as ‘Alexa’, ‘Siri’, or ‘Google’ where their errors decrease with time. Adopting this kind of technology into digital marketing keeps a business relevant as well as optimizes consumer relationships and brand loyalty