With the growing trend of e-commerce, a large number of consumers use public WiFi networks to purchase daily commodities. Through enabling a data collection portal on a common network, a network provider can enable higher consumer spending through WiFi through higher engagement on the network. How to drive people connected over WiFi to consume more? Step 1: Choose a guest WiFi solution that helps you acquire insights required to begin personalized engagement with customers; implement it Step 2: Create offers, promotions and trigger points based on your on premise customer journey; Use the conversational language Step 3: Push offers seamlessly with personalization such as their name, their regular purchases, their favorite discounts etc. at right trigger points Step 4: Engage with the customers while they are off-premise so that they have a better recall to your brand and offerings (without being intrusive). Targeted advertising through WiFi monetization is beneficial to the consumer as it increases the sources of products, giving the consumer access to a wider variety of brands and qualities available in the market